You already are the Rooster.

Marcus Hawthorne lives in Coastal Delaware and has spent more than 25 years in marketing and advertising - building brands and figuring out what actually makes people pay attention.

He’s also, less professionally, a backyard chicken keeper - and somewhere in the overlap between running client accounts and running a coop, he noticed the two jobs were remarkably similar. A coop that thrives runs on the same daily discipline as a business does: someone has to set the tone, patrol the boundaries, catch problems before they spread, and show up again tomorrow whether or not anyone’s watching. In the coop, that’s the Rooster. In your organization, it’s you.

The Rooster CEO is the leadership framework Marcus built from that overlap. It starts with the field manual for the job you already have: 50 rules, each one drawn from real Rooster and flock behavior.