50 Rules.
Here Are 5.

Below are preview excerpts from 5 of the 50 rules,
along with a one-page sample from the book.

Every rule in the book follows the same shape: a real scene from the Coop, the Business Translation, one line for your whiteboard, and one thing to try this week.

What you’ll read here is a taste of the Scene and the Whiteboard line only.
The Full Scene, every Translation, every Whiteboard, every Try This, and the other 45 rules live in the book.

Get All 50

Rule 1: Crow First

THE SCENE

Before the sun clears the tree line, the Rooster is already crowing - not because something happened, but because he decided the day would start on his terms….

THE WHITEBOARD LINE

“Whoever speaks first sets the agenda. Make sure it’s you.”

Anthropomorphic Rooster wearing a suit jacket and shirt, standing on a wooden post at sunset.

Rule 11: Walk the Fence Line Daily

THE SCENE

A Rooster doesn’t wait for a disturbance to check the boundary of his territory. He walks it, routinely - the same stretch of fence, checked again the next day - regardless of what he found the day before…

THE WHITEBOARD LINE

“Inspect what you assume is fine. That’s where problems start.”

A humanoid Rooster wearing a business suit jacket and shirt, standing on a dirt path by a wooden fence at sunset.

Rule 13: Not Every Threat Needs a Fight

THE SCENE

A hawk’s shadow crosses the yard. The Rooster doesn’t launch himself skyward to fight it. He freezes, gives a quick, urgent call, and gets the flock under cover. Fighting a hawk is usually a losing move…

THE WHITEBOARD LINE

“Recognize the threat. Protect the flock. Not every shadow needs a fight.”

A Rooster with anthropomorphic features dressed in a jacket and shirt, surrounded by hens and a flying crow, in a dark, cloudy outdoor setting.

Rule 16: Watch the Sky While They Watch the Ground

THE SCENE

While hens forage with their heads down, the Rooster periodically lifts his head and scans the sky, a habit he keeps up across the day, largely unnoticed, precisely because nothing usually comes of it…

THE WHITEBOARD LINE

“Somebody in the organization has to be looking up. That’s you.”

A Rooster wearing a vest, standing among hens in a farmyard at sunset.

Rule 21: Someone Has to Decide

THE SCENE

Every flock, even one as small as two chickens, settles into a pecking order almost immediately, because without one, access to food, roosting spots, and nesting boxes is renegotiated by conflict, daily…

THE WHITEBOARD LINE

“A group without a hierarchy doesn’t fight less. It fights constantly.”

A human-like Rooster dressed in a suit, surrounded by hens, with a warm orange background.

A FULL RULE, PAGE FOR PAGE

This is what every rule looks like in the book - Scene, Translation, Whiteboard Line, and Try This, in full.

A person with a rooster's head standing outdoors at sunset, wearing a suit jacket over a shirt, with a rooster's comb on their head, and their hands on their hips.