50 Rules for Running Your Business Like the Coop
You already are the Rooster - not because of who you are, but because of what your job requires of you. This book is the field manual: 50 precise observations about how a Rooster actually operates, translated into what they mean for you on a Tuesday. No fable, no filler. Book One in the Rooster CEO series.
Frequently Asked Questions
“Not every shadow needs a fight.”
— Rule 13, The Rooster CEO
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The Rooster CEO is Marcus Hawthorne’s field manual for leadership - 50 rules for running a business, each one drawn from real rooster and flock behavior and translated into what it means for you on an ordinary Tuesday. No fable, no filler.
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Marcus Hawthorne has spent more than 25 years in marketing and advertising, building brands and figuring out what makes people pay attention. He’s also a backyard chicken keeper, and The Rooster CEO grew out of noticing how much those two jobs have in common.
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Yes. Every rule in the book starts with a real, observable behavior from a rooster or a flock, not an invented parable. The leadership lesson follows directly from what the birds actually do.
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Each of the 50 rules follows the same four-part structure: Scene, Translation, The Rule, and Try This - a real coop moment, what it means for you, the takeaway, and a way to put it into practice this week.
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Anyone who leads, or wants to. Business owners, first-time managers, and seasoned executives who are tired of long-in-the-tooth leadership advice that doesn’t survive - but also parents, coaches, pastors, teachers, anyone responsible for how a group of people acts when no one’s watching. The flock doesn’t care what your title is, and neither does this book.
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Yes. Marcus is available for keynotes, workshops, and podcast or panel appearances built around the Rooster CEO framework. Visit the Corporate & Speaking page to get in touch.